Course Focus
This course area reflects my applied teaching approach: connecting concepts, analytical tools, examples, and professional practice so students develop both conceptual understanding and practical skills.
Key Topics
- New venture planning
- Customer discovery and market validation
- Value Proposition Canvas and Business Model Canvas
- Mullins framework and opportunity assessment
- Entrepreneurial decision-making under uncertainty
Learning Approach
My approach combines structured lectures, guided examples, applied assignments, in-class discussion, and practical exercises connected to real business and technology contexts.